“Every city has had its boom, but the history of Los Angeles...should be regarded as one continuous boom punctuated at intervals with major explosions.”
—Carey McWilliams, Southern California: An Island on the Land, 1946
OVERDRIVE is an exhibition that encapsulates the technological advancements experienced in Los Angeles. Car culture is a prominent feature of that movement. I chose the steering wheel, rendered it into a graphic mark and built an identity/brand around it. The top image is a catalogue cover and the bottom is a museum title wall.