From April to August '16, I was responsible for creating original template designs for Recruitment Advertisements and Performing Arts events. I corresponded remotely via email with the Public Relations Assistant and Director of Admissions over weekly project assignments and received feedback guiding my design direction. The final product was deemed successful.
This year I updated and edited the information and dimensions to adhere to new requirements.
(The scans with the final work from 2016 and provided by the Director of Admissions.)
The high-end Greek natural cosmetics company 'Flora & Fauna' is in the process of rebranding their core range to appeal to a younger audience. They would like the new designs to be feature modern, botanical illustrations to represent the raw, natural ingredients that they use within their product range
July - Nov. 2014
I worked underneath the guidance of the Creative Director (Juan Astasio) and Graphic Designer (Ben Tuttle). As a result, I was able to fully comprehend and apply the HW identity to whatever print/web graphic I produced. In addition, my brainstorming and technical abilities developed because of this rigorous process.
This book includes 5 interviews with female vocalists and musicians who have made careers with in the genre of Heavy Metal. I have an interest of women navigating in a male dominated space. The books dimensions give the viewer the idea that it is fairly petite but upon close inspection, the design is meant to pack a punch and speak to aggressive visual elements of the subculture.
The Darkened hour is an internet radio show/podcast where comics, films and pop culture are discussed. We were immediately drawn to the classic representation of the Hour Glass. It added a certain level of mystique. It's right up my alley; abstract, geometric, black and white. The title sequence uses the original logo with the crescent. This was way before I decided to rework it again based on a spontaneous sketch I created on the back of a pay stub.
The collages presented were handmade in 2011 using various magazines. I wanted to create a fever dream environment that keeps the eyes moving all over the composition.
I choose the dimension, paper, and type in attempts to echo the sinister nature of the short classic horror story.
I'm a fan of the crime novel The Girl with the Dragon Tattoo and the sequels. I wanted to represent the psychologically disturbing reoccurring themes with the type. They're purposely laid precariously as if on the brink of collapse. The severity of the black and white further's the novel's mystique.
Sessions in Dance is Brooklyn-base dance company that was started by Jashiro Dean. http://sessionsindance.com/
The stamp set embodies the legacy of the American Revolutionary, Malcolm X. I chose symbolic objects (black power fist, black pride flag, podium, browline glasses, and books) that exude the powerful, controversial, charismatic personality that Malcolm possessed.
"Modern Family Matters" was written by Nicholas Kristoff in the NY Times Op-Ed. This illustration is meant to portray the link between poverty and unplanned pregnancies. This idea is investigated in the article.
“Every city has had its boom, but the history of Los Angeles...should be regarded as one continuous boom punctuated at intervals with major explosions.”
—Carey McWilliams, Southern California: An Island on the Land, 1946
OVERDRIVE is an exhibition that encapsulates the technological advancements experienced in Los Angeles. Car culture is a prominent feature of that movement. I chose the steering wheel, rendered it into a graphic mark and built an identity/brand around it. The top image is a catalogue cover and the bottom is a museum title wall.
This motion graphic utilizes an original haiku written by yours truly. The soundtrack is from Shawkshank Redemption.
Abyss is a fictitious shoe company that I imagined. The direction I was going downward was on the mysterious, film noir side. A lone shoe seated at the bottom of the sea suggests foul play or a sign of a real good time. I wanted the shoe to appear to be seen from every angle of the bag.